We recognized there was an opportunity for Zee’s Motorsports to expand their brand’s reach and promote their current products and giveaways on Instagram through video production. We partnered with Zee’s Motorsports to promote their cars and products by creating high-quality video and photo media, as well as a shooting and editing longer form video announcements of their vintage giveaway cars.A brand for all things vintage automotive, Zee’s gives away classic sports cars to their customers. Using 30, 60, and 90 second video announcements for new cars to be promoted on Instagram as well as a series of shorter videos and photos, we provided Zee’s with all the media they would need to run a successful and engaging Instagram account and sales campaign.
The idea was to help viewers envision themselves behind the wheel of one of Zee’s vintage giveaway cars. Taking these cars on drives down scenic roads in California, our team captured image and sound that would create an immersive experience with these unique vehicles.From concept to roller-shot to creation, our team was all-hands-on-deck with the Zee’s team to create the most impactful car announcements possible.
Over 100k in reach performance, 92% lead traffic to Zee’s website, and over 300k impressions on Instagram. Zee’s has also grown from a meager 500-account following to almost 5,000-accounts at the time this case study was published.
As a company that continually hosts giveaways, Zee’s took advantage of our video production retainer. Our integrated social video campaigns proved successful in reach and referral, with substantial growth between each car. Zee’s Motorsports started off as a group of people coming together over a passion for vintage cars. Creating videos of these cars in action proved to help social media users learn about and become involved with Zee’s products, giveaways, and community. And, as a result, Zee’s is on its way to establishing a resilient and successful business in the automotive space.