Target Optical wanted to refresh the visual branding of its Dublin, California location with professional photography that better represented the space, customer experience, and overall brand. The goal was to create a fresh collection of imagery that would help the location connect with potential customers in the surrounding community.
Porygon Studios worked with the Target Optical team to plan and execute an on-location photography session inside the Dublin Target store. During pre-production, we coordinated the visual approach and shot requirements to make sure the finished images felt clean, welcoming, and consistent with the Target Optical brand. Our team photographed the optical center and its environment, focusing on imagery that showcased the location in a polished and approachable way while working within an active retail setting. Post-Production Following the shoot, Porygon Studios carefully selected and professionally edited the strongest images from the session. Each photograph was refined for consistency, color, exposure, and overall presentation while maintaining a natural and authentic look.
The project delivered a collection of 50 professionally edited photographs, giving Target Optical an updated library of branded marketing assets for the Dublin location. These images can be used across the company’s website, social media, digital advertising, local listings, promotional materials, signage, brochures, and other customer-facing communications.
Having a consistent library of professional imagery allows Target Optical to showcase its location, products, and in-store experience without relying on generic stock photography or outdated visuals. The finished assets help create a more cohesive brand presence across both digital and printed marketing while giving the team flexible content they can use for future campaigns and promotions.
The project also included five years of unlimited digital and print licensing, allowing Target Optical to use the finished imagery across a wide range of marketing and advertising applications throughout the licensing period.
Deliverables: 50 Professionally Edited Images
Licensing: Unlimited Digital & Print · 5 Years
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