We love an opportunity to work with unique individuals in the Bay Area. We partnered with Paralympic Gold medalist, Bethany Zummo, to create content for her social media and sponsorship growth, as well as to promote adaptive athletics in the community. Bethany was born with fibular hemimelia, and had surgery to amputate her lower right leg when she was two years old. She grew up with a love of sports and never let her prosthetic stop her from competing. Now, she plays at an elite level, with the US National Sitting Volleyball team, having competed in her first Paralympic Games in Rio 2016. She is currently training for Tokyo 2020(1), with hopes of bringing home another gold medal.
The purpose of the photoshoot was to highlight Bethany’s personality as well as promote an awareness of adaptive athletics in the community. When introducing herself initially, Bethany stressed the importance of spreading awareness of the Paralympic movement and representing the adaptive community. Growing up, Bethany never had anyone to look up to who was an amputee like her. After a long emotional journey, she is now proud to show off her prosthetic leg, in hopes to empower “little Bethanys”. We wanted to take advantage of this opportunity to highlight her new found confidence, as well as give representation to the adaptive community.
Additionally, with a new sponsorship with Row House, we wanted to provide Bethany with content to promote this partnership and potential new sponsorship opportunities. In order to do this, we shot a commercial to highlight her experience working out with Row House