Commissioning a Creative Project: From Start to Finish
ommissioning a creative project can seem like a daunting task. You’ve envisioned a masterpiece, but how do you ensure the final product looks the same as how you’ve imagined it? Well, you can’t really. When you commission a creative project, you invite other creative minds to build upon your initial idea. And that’s okay. Often, the project turns out better than you ever imagined.
Still, this article will cover some of the steps when it comes to commissioning a creative project, and some of the things you can do to keep your initial idea intact.
1. Contact the Creatives
The first step in commissioning a creative project is getting in contact with the creative agency or artist you’d like to work with. Use all of your resources to research and find different creators, and analyze their style so that you can find someone that will be easily able to adapt to your vision and brand. Ask for samples and gather as much information as possible before choosing your creative.
2. Articulate your idea & provide examples
Once you’ve selected your creative, it’s time to articulate your idea. This is often the hardest part, but it can be done. Do what you need to do to get your idea out of your head and into the real world, whether that means sketching, writing, or recording yourself speak. Then, share what you’ve been able to gather with your creative. Also, if there is existing creative material out there that is similar to what you’re going for, bring that to the table.
3. Create a brand assets doc or style guide
Often when you commission a creative project, more than one person will be involved in the creative process. To ensure your brand’s style doesn’t get lost in the mix, create a brand assets doc or style guide. With this, you have a centralized place to talk about your brand and include information and assets like logo files, color codes, fonts, and more. These guides can be used as a reference for everyone working on creative material for your brand.
4. Make the revision process count
Once you’ve received your finished product, it’s time for feedback and revisions. If you’re happy with the final product, hooray! If not, tell your creative what you want to be changed. If they are a legit company, they will be more than happy to oblige. Both parties should walk away happy, so don’t be afraid to speak your mind to ensure your finished project is perfect.
Want to commission a creative project? Get in contact with Porygon Studios to find out how we can help.
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